"Your brand is what people think and say about you"
Branding, sometimes referred to as brand design is much more than a logo. Your brand is what people think and say about you or your organization. Problem is, you can't actually control what people think. Now let that sink in for a moment.
But together we can influence thoughts by establishing how you communicate who you are. This includes visual aspects such as a logo, brand style guide, consistent usage of color, etc. But this also includes the messaging principles of your brand, your mission, and what you have to offer.
Our process is designed to help you discover, if not refine, how you will communicate who you are to the world. This is called branding.