- Joel (Co-Founder, Maravilla Studio)
Stirred by the devastation in Puerto Rico after hurricane Maria, they set out to help, creating an organization with a heart to serve people in need wherever they may be.
With this vision in mind, we developed a brand identity that is capable of expressing where in the world the organization is working. This is accomplished by taking on the shape of the geographic area without losing the instantly recognizable "determined woman", font, and two hearts of the founders. The woman was created to appear resolute and with compassion in her eyes.